February 04, 2003
MS Makes DRM Tools For Free

Well sort of. Microsoft is investing $500 million in DRM, hoping that by giving away the technology for free, they will make Windows Media audio and video the preferred formats, with both electronics and media companies, as well as consumers. MS worries about copy-protected CDs that won't play on PCs. But even electronics manufacturers and media companies apparently wonder whether MS has a real interest in DRM, or is just protecting the Windows monopoly. However, according to the article, Jupiter Research, "About 40 percent of 15- to 17-year-olds buying a CD in the last 12 months said downloading influenced their purchase; 28 percent had copied music from a friend." And it also mentions the paper published by some MS employees (see bIPlog post) saying, "DRM technology would likely fail because of consumer resistance to content protection and acceptance of file trading. The researchers concluded 'that a vendor will probably make more money by selling unprotected objects than protected objects'."

And the Internet Streaming Media Alliance (ISMA) just announced it is finishing the MPEG-4 standard for open review at the April convention of the National Broadcasters Association. This MPEG-4 standard will include DRM. The lack of DRM has been a problem for the adoption of previous MPEG standards, which are considered to be open standards, verses the Windows and Real media standards which are proprietary.

So is the moral quagmire for the digital rights manager whether to use a proprietary system or not, or just run with the market for downloading and make something people want enough to pay for that is simple to use and comprehensive in content, forgetting the DRM altogether? I guess you know what I would do.

Posted by Mary Hodder at February 04, 2003 09:14 AM
Comments

They have to give DRM away right now... not only because it's new and people aren't used to being restricted but moreso because the industry's DRM doesn't honor fair-use principles and re-sale rights (even if it could, would it respect your privacy rights?).

Posted by: Joseph on February 4, 2003 10:59 PM

MS isn't the only company giving DRM away for free...Objectlab recently released an open-source IPMP (Intellectual Property Management and Protection) system for MPEG-4 content called OpenIPMP (www.openipmp.com). It differs from MS in that the format (MPEG-4) is an open standard and the system embraces various open standards, including MPEG-4 IPMP "Hooks" specifications, the Digital Object Identifier (DOI) for Content Identification and ODRL for the Rights Expression Language. The software also adheres to the ISMA 1.0 specifications for file preparation (although this spec does not define rights management). The plan is to modify the software to bring it into compliance with ISMA's forthcoming Rights Management specifications shortly after they are made public at NAB in April. The software is freely available at: http://sourceforge.net/projects/openipmp/

DRM will not be successful until the consumer experience is pleasant, content protected by different drm systems is interoperable in all mainstream playback software and the cost of DRM to content providers is negligble. OpenIPMP's goal is to provide developers with a reference platform that can be used to advance the development of standards-based, secure media delivery solutions.

Posted by: Joe Rinaldi on February 6, 2003 07:18 PM

giv me drm profile

Posted by: Vegetka on May 17, 2003 08:23 AM

need it please

Posted by: thabit on August 18, 2003 01:52 PM

it stinks that you cant even send a vidieo to your friens or even update in windows media

Posted by: geno on March 31, 2004 08:19 AM
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